O2O Business Model


#1

Hello,

First of all, congrats to the ReactionCommerce Team to make this happen.
I am newbie here.
We are are starting to study and design a smart shopping Mall and we see that the hot topic and current trends of the shopping business are the convergence of Online and Offline : Click-and-Mortar, the Online to Offline (O2O) Business Model.

My question is how Reactioncommerce, as a next generation e-commerce platform, could help to implement this O2O business Model? Which features could help and which features are missing or to develop?

Thank you for your help.

Brice


#2

Hi bmk,

my team is currently planning the implementation of an O2O solution with reactioncommerce. Having a reactive ecommerce solution, in my point of view, is a big plus for this kind of environment. In the “Offline” world things are constantly changing. Therefore building on a reactive ecommerce framework can keep the IT up to speed on what is happening “Offline”.

Most important Feature for O2O in my opinion is the Multi-Tenant Marketplace which is required to build one solution for multiple stores and thus crucial for connecting the “Offline” market.

@reactioncommerce: Can you share some insights into when you are planning to implement Multi-Tenant support?

Other plus features would be Revision Control to enable store owners working safely on their store items and Digital Products for upselling offline products in bundles.

@bmk Are you only conducting a study or do you consider starting a larger project for a mall?

Cheers
nenTi


#3

Hi nenTi,

Thanks to comment.
Yes, it is very interesting as business model. For myself, I am designing a
mall with multi-tenant stores of course and with O2O business model by
implementing,
Physical Web, Beacons, Mobile, Geolocation ( in brief some of basic
Internet of Things ).

Thank you.

Brice,